Chapter 5

Question 2.
This chapter discusses the idea of branding. This is something that is relevant in my life almost everyday. I eat at chain restaurants (Noodles & Co., Chipotle). I go to chain coffee shops (Dunn Bros., Caribou). I shop at the same stores and by the same products. The idea of branding ranges from small purchases, like a cup of coffee, to a purchase like buying a car, though that is not something I plan on doing for a while. The idea of branding is applicable to high school students because of the amount of marketing that is done towards us. We are presented with so many options when I t comes to making purchases, it only makes sense to go with what is familiar.